NICKIS Bächstädt GmbH
Ana García has a diverse work experience spanning various companies and roles. Ana began their career as a Design Intern at Ohne Titel in 2010. Ana then moved on to work as an Editorial Intern and Assistant Editor at Condé Nast Verlag from 2011 to 2013. At mytheresa.com, they served as a Digital Copy Editor from October 2013 to August 2017, where they were responsible for various tasks including overseeing photo production and mentoring junior editors. Ana then worked as a Business and Consumer Communications Trainee at Microsoft from September to November 2017. Afterwards, Ana joined MarthaLouisa.com as a Senior Managing Editor/Production Lead from December 2017 to January 2019. Ana is currently serving as the Head of Production & Merchandising at NICKIS, starting from February 2019.
From 2007 to 2010, Ana García attended ESMOD École Supérieure des Arts et techniques de la Mode. During their time there, they pursued a degree in Fashion Design and successfully completed the ESMOD Diplom Stylisme et Modélisme program.
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NICKIS Bächstädt GmbH
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Nickis.com is an online purveyor of fine fashion and design for babies to teenagers. NICKI’S was originally founded in 1985 as a local retailer, but was completely restarted in 2015 as an international online shop as well as a concept store.The focus of the advancement for the technology platform are both marketing, merchandising tools, andmobile applications such as the recently implemented NICKI’S app. At the core of the e-commerce platform is a proprietary CRM, that accompanies users during the growth of the child and accordingly allows product recommendations. At the same time, the algorithm takes the parents’ preferences and favorite brands into account when making product recommendations to create an individualized shopping experience.Nickis.com is based in Munich, Germany.