Rabie Haider

Rabie Haider serves as the Commercial Leader for BASES in KSA & Pakistan at NielsenIQ since April 2017, where responsibilities include establishing the BASES consulting vertical and advising clients on product launches, portfolio optimization, and strategic pricing. Previous roles at NielsenIQ include Senior Manager and Manager in Consumer Insights, managing extensive client portfolios across various sectors. Prior experience includes working as a Strategy Associate at TEXT Pvt. Ltd., where support was provided to Unilever Pakistan in consumer research, and a Strategy Analyst role that facilitated customer interactions for Islamabad Electric Supply Company. Rabie Haider's career began with an internship at Engro Foods Limited, focusing on marketing insights, and an internship at The Citizens Foundation, contributing to curriculum development for schools. Rabie Haider holds a Bachelor of Business Administration in Marketing & Sales from the Institute of Business Administration.