Bryon Panaia

VP Global Creative Director // Brand Experience + Innovation at Nike

Bryon Panaia is an accomplished creative leader with extensive experience in brand experience, innovation, and design. Currently serving as Global Sr Creative Director at Nike since October 2014, Bryon has built a forward-thinking multidisciplinary team focused on enhancing engagement and storytelling across various platforms, including immersive environments and virtual experiences. Prior roles at Nike include Sr Creative Director and Design Director, where Bryon developed pioneering retail concepts and executed brand-defining experiences. As the founder of Visualist Inc., Bryon provides creative consulting across areas like experiential design and innovation. Previous experience includes directing creative services for Tommy Hilfiger in Asia and serving as a creative consultant for Donna Karan International in Japan.

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Portland, United States

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Nike

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.