Nike
Maddie Parrott is an experienced professional in brand merchandising and consumer strategy, currently serving as Director of North America Brand Merchandising and Director of North America Consumer Strategy at Nike since July 2021. Previously, Maddie held several roles at Nike, including Senior Manager of North America Product Merchandising Strategy and Growth Manager for Member Cohorts at Nike Direct North America, where responsibilities included defining consumer groups and orchestrating growth strategies. Prior experience includes positions at Ulta Beauty as Loyalty Strategy & Experience Manager and various roles in store operations strategy, along with an internship at Northwestern University's Kellogg School of Management. Maddie holds a Bachelor of Arts degree in Economics, Political Science, and Business Institutions from Northwestern University.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.