Nike
Reisa K. is a seasoned professional in insights, analytics, and consumer sciences, currently serving as Senior Director of North America Insights & Analytics at Nike since August 2019. With a robust background in analytics, Reisa has held leadership roles including Senior Director of Global Product Merchandising and Member Analytics, Senior Director of Nike Direct Analytics for Asia, Pacific, and Latin America, and Senior Director of Consumer Sciences in the same region. Prior to Nike, Reisa was Vice President of Analytics & Insights at KidKraft, Vice President of Strategic Analytics at Targetbase, and Director of Enterprise Analytics at JCPenney. Earlier experience includes roles at DemandBlox, Southwest Credit Systems, and Bank of America, among others. Reisa holds an MBA from SMU Cox School of Business and a B.S. in Biology with a minor in Chemistry from the University of Utah.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.