Nike
Tyler Willingham is an experienced marketing professional with a focus on brand development and partnerships within the sports and entertainment industries. Currently serving as the Global Brand Marketing Director at Nike since April 2011, Tyler has held several key positions, including overseeing marketing strategies for Women's Lifestyle and Training, as well as managing global brand initiatives for Nike By You and Entertainment. A significant achievement includes evolving Nike’s entertainment partnerships through innovative global creative and product collaborations. Prior experience includes roles as an Account Executive at Eventbrite, where Tyler developed marketing solutions for the live music sector, and as a Music Manager and Record Label Director at Pat Magnarella Management, managing renowned artists and enhancing revenue through digital strategies. Tyler began professional career as an Assistant at William Morris Endeavor and holds a Bachelor’s Degree in International Business and Finance from the University of Georgia.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.