Mitra John Groff

Mitra John Groff is a seasoned pricing and market strategy professional with extensive experience in various industries. Currently serving as the Global Head of Pricing at Nilfisk since January 2022, Groff previously held the role of Global Pricing Manager at Pandora, where responsibilities included price and margin optimization. Prior to that, Groff was a Small Business Owner at Made by Me and a Pricing Expert at Maersk Line, where significant developments included a price elasticity tool generating $8 million annually. Additional experience includes leadership positions in pricing and revenue management at National Express, Rolls-Royce, Etihad Cargo, and bmi, demonstrating a consistent track record of driving revenue growth and implementing strategic initiatives. Educational qualifications include a Master's in Economics and Business Administration from Copenhagen Business School and a Bachelor's in Business Administration from Simon Fraser University.