Ninthroot
MacKenzie Anderson is a skilled marketing operations professional with extensive experience in client relations and digital marketing. Currently serving as Marketing Operations Lead at Ninthroot since September 2020, MacKenzie has successfully built and maintained client relationships, contributed to marketing strategy, managed website content, and handled SEO optimization and analytics. Prior to this role, MacKenzie worked at Wayfair from July 2016 to September 2020 in various positions, including Customer Advocacy Manager, where critical problem-solving and customer advocacy skills were demonstrated, and Case Manager, overseeing over 100 specialized accounts. Early career experiences include roles at S&S Worldwide, Inc. as an Administrative Assistant and at Poco Loco Swim Shop, where MacKenzie's leadership and operational skills were honed over multiple roles, from Sales Associate to Sales Director & General Manager. MacKenzie holds a Bachelor of Business Administration degree from Utah State University.
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Ninthroot
Ninthroot specializes in providing web marketing services to companies that vary in size and industry but have one thing in common: they are seeking quality, consistent, honest web marketing efforts. In design, development, content marketing, and SEO, we don’t just follow best practices--we discover them. We focus our efforts on innovation that allows us to stay ahead of competing firms and more importantly our clients’ competition. Over time we've developed a focus on providing much needed digital marketing solutions to franchise organizations. Our proprietary franchise marketing platforms allows franchise orgs to build and protect their brands online, while providing heavy-duty, localized marketing for every single franchise location. Ninthroot has developed a proprietary system that supports all aspects of the marketing process to optimize the time required to provide work for their clients as well as ensure that the website is meeting the standards and requirements provided by the WWW consortium and all other online governing bodies. In addition, 9thRoot analyzes closely the requirements provided by major search engines (Google, Bing) and ensures that every client’s website is following those policies exactly. Each of our services is magnified by the effects of the others. That’s the full-service, comprehensive solution that we offer.