Gurpaaras Singh

Gurpaaras Singh has a robust background in digital marketing and performance marketing, currently serving as Lead - Performance Marketing at Niyo Solutions Inc. since April 2021, after previously holding the position of Senior Manager Digital Marketing. Prior experience includes a role as Growth Marketing Manager at AgroStar and Senior Media Activation Manager at Essence. Gurpaaras has extensive experience in managing end-to-end Facebook Performance campaigns for key BFSI clients, gained during tenure at Resultrix Media Pvt. Ltd. Additional experience includes a marketing research internship at Nielsen India and a foundational role as a Software Engineer at Accenture Services Pvt Ltd. Gurpaaras holds an MBA in Marketing from the Army Institute of Management, Kolkata, and a BTech in Computer Science from Guru Nanak Dev University, Amritsar.