Kristjan-Eric Lääne

We launched NoCry back in ‘12 with one thing in mind: to make well made, good looking, reasonably priced work & safety gear anyone could buy. And we went for it. Obsessively. Every product was tested. Re-tested. Given the official ‘wolf’ seal of approval. Tested again, just for good measure. This ethic is the reason NoCry is one of the fastest growing safety gear brands on Amazon. (And the best too.) NoCry isn’t just a name — it’s an attitude. It stands for getting things done. For pushing forward. For (literally) building a better future. The wolf in our logo is no accident. Wolves are playful, caring and capable. Most importantly, they look after their packs for life. Our products — and our business — are built with that in mind. We’re in this for the long haul — creating, innovating, caring.