Noise
Anubhav Gupta currently serves as the VP - Business/Category Head at Noise since April 2022. Prior to this role, Anubhav held significant positions at Amazon from May 2016 to March 2022, including Category Head for Amazon JV - Appario Retail, where leadership encompassed multiple categories in electronics. Anubhav was instrumental in launching the Smartwatch/Fitness Tracker category and managing the storage business. Anubhav's earlier experience includes roles at ITC Limited as Category Finance Manager for Juices and Assistant Manager for Finance in various categories, where strategic finance operations were overseen. Anubhav began the professional journey as an Articled Assistant at AVRM & Associates. Anubhav holds an MBA from the Indian School of Business, is a Chartered Accountant from The Institute of Chartered Accountants of India, and earned a Bachelor of Commerce from Hansraj College.
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Noise
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The Gurgaon based brand was founded by Amit Khatri & Gaurav Khatri, in 2014. Noise started its journey with smartphone cases, later diversifying into Smart Wearables, Action Cameras, Portable Speakers, Bluetooth Headphones and Wireless Chargers. Noise currently has a lineup of 14 technology accessories. Noise has been listed as a bestselling brand on Amazon and Flipkart, for four years in a row.