Noise
Smeer Chopra is an accomplished finance professional with extensive experience in various leadership roles across multiple sectors. Currently serving as Chief Financial Officer at Noise since December 2022, Smeer previously held the same title at Lenskart.com from June 2015 to December 2022, where responsibilities spanned finance, commercial, legal, and IT infrastructure functions. With a strong background in retail finance, Smeer contributed significantly to Bharti Retail Ltd. as Vice President - Finance, overseeing key finance verticals and driving strategic initiatives. Earlier roles at Bharti Wal-Mart involved establishing merchandise planning and pricing functions, while at Bharti Airtel Limited, Smeer was pivotal in implementing a national risk and compliance framework. Additional experiences include senior positions at Coca-Cola India and Amalgam Foods Ltd., supported by a strong academic foundation in accounting and cost accounting from reputable institutions.
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Noise
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The Gurgaon based brand was founded by Amit Khatri & Gaurav Khatri, in 2014. Noise started its journey with smartphone cases, later diversifying into Smart Wearables, Action Cameras, Portable Speakers, Bluetooth Headphones and Wireless Chargers. Noise currently has a lineup of 14 technology accessories. Noise has been listed as a bestselling brand on Amazon and Flipkart, for four years in a row.