Welcome to Noli, where we’re redefining beauty shopping with our AI-powered platform that delivers personalised, science-backed skincare recommendations tailored to your unique needs. 

At Noli, we understand that navigating the beauty landscape can be overwhelming. That’s why we've developed a proprietary AI algorithm that unlocks the best skincare routine for each person from a library of over 200,000 winning combinations. With insights from top dermatologists and scientists, Noli creates your personalised BeautyDNA profile from over 3.2 million possible combinations (that represents all ages, ethnicities, and genders), ensuring that our recommendations are incredibly accurate and completely tailored for you.

Our mission is simple: to empower everyone to take control of their beauty journey with confidence and transparency, knowing they’re receiving personalised, science-backed advice they can trust. And this is just the beginning!

Noli isn’t just about recommendations; it’s about empowering shoppers to take charge of their beauty experience with confidence and clarity. Join us as we embark on this exciting journey to unlock your best skin yet—because at Noli, there's no one like you.

As a London-based startup backed by L'Oréal Group, the world's leading beauty company, we have a unique edge. This partnership allows us to tap into an unparalleled scientific knowledge base and the most advanced Beauty Tech.

Discover more at Noli.com 

PS : Noli is currently only available to shop within the UK.

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Noli's headquarters in London, United Kingdom

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