Raina M. Merchant

Dr. Raina M. Merchant, MD, MSHP, FAHA, is an Associate Vice President at Penn Medicine, a Professor of Emergency Medicine, and has secondary appointments in the Department of Anesthesia and Critical Care, Division of General Internal Medicine, and Division of Health Policy at the University of Pennsylvania. She is the Director of the Penn Medicine Center for Digital Health and co-Director of the Penn National Clinician Scholars Program. Dr. Merchant’s research is at the intersection of digital media and health and she has specifically conducted projects evaluating health behaviors and communication on digital platforms like Facebook, Twitter, Yelp, Instagram, and Google. Dr. Merchant is currently funded by the NIH and has over 140 peer-reviewed publications in journals such as NEJM, JAMA, Circulation, and Health Affairs. Her work has been featured in Wired, the Economist, the Wall Street Journal, and others. She is a member of the editorial board of JAMA and an Aspen Health Innovators Fellow. Dr. Merchant was recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US. She is a member of the National Academy of Medicine.