Noria Corporation
Jim Fitch has extensive work experience in the field of machine lubrication and oil analysis. Jim is the founder and CEO of Noria Corporation since 1998, where they lead the company in offering consulting, training, and publishing services related to lubrication and reliability engineering. In 2001, they also founded the International Council for Machinery Lubrication (ICML) and serves as its director. ICML is a vendor-neutral, not-for-profit organization that promotes the growth and development of machine lubrication as a technical field of endeavor and offers skill certification testing for individuals in related fields. Prior to these ventures, Jim Fitch founded and served as CEO of Diagnetics, Inc. from 1982 to 1997. Diagnetics, Inc. is the largest manufacturer of onsite oil analysis instruments and ISO-compliant filter test stands. Jim's innovative work includes designing and patenting the world's first pore-blockage particle counter, which is widely used in oil analysis laboratories worldwide.
Jim Fitch has a diverse education history. Jim began their higher education at Eastern Oklahoma State College from 1976 to 1977, where they pursued Pre-Engineering and obtained an Associate of Science degree. Subsequently, in 1977 and 1978, Jim attended the Georgia Institute of Technology, majoring in Industrial and Systems Engineering, and earned a Bachelor of Science in Industrial and Systems Engineering (BSIE). After a brief gap, they continued their education at The University of Tulsa from 1980 to 1981, where they pursued a Master of Business Administration (MBA) degree in Business Administration.
Noria Corporation
⚙️ About Noria: Founded in 1997 with the single focus of helping user organizations improve machine reliability through the deployment of best practices in lubrication and oil analysis. For over 20 years, our approach has changed how organizations manage and monitor lubricants for maintaining optimum reliability and safety. We are the trusted advisor to many of the world’s leading organizations. ⚙️ Noria is the market-share leader in its space. Our services are disseminated through world-leading training courses, consulting services, publications, videos and books. Noria’s team of domain experts is unmatched in the field of tribology, lubrication and oil analysis. Its knowledge transfer products and services are available in more than 40 countries and ten different languages. Over 50,000 people have been trained by Noria worldwide. Noria is also the publisher of two flagship trade publications. Machinery Lubrication magazine unites leading technology, best practices, case studies and strategy into a single publication directed towards practitioners. Reliable Plant magazine is a leading online platform for building awareness on advancements and solutions related to Industry 4.0, reliability, plant performance optimization, condition monitoring and asset management. Collectively, Noria’s online platforms attract more than 1 million unique visitors each year. Noria also founded and hosts Reliable Plant Conference & Exhibition, one of the largest user-oriented tradeshows and conferences in our industry. ⚙️ Our mission: We believe that lubrication excellence is a catalyst to remarkable machine reliability. We believe that industry has realized only a fraction of the opportunities that are achievable through lubrication-enabled reliability. Our mission is to inspire change through education by providing tools, resources and expertise so the world can achieve the tremendous potential that lubrication excellence has to offer.