Alfiya Menconi

Lead Designer | Art Director at Norma Kamali Inc.

Alfiya Menconi has a diverse work experience spanning various roles and industries. Alfiya currently holds the position of Lead Designer and Art Director at Norma Kamali Inc. since June 2022. Previously, they worked as a Senior Digital Designer at the same company from May 2021 to August 2022. Prior to their role at Norma Kamali Inc., Alfiya was self-employed as a Creative Operations and Graphic Design Consultant starting from January 2021.

Before that, they worked at EILEEN FISHER, INC. for a decade, holding various positions. Alfiya served as a Digital Project Manager and Creative Operations lead from July 2019 to November 2020. Prior to that, they worked as a Senior Digital Production Designer from January 2018 to July 2019. Alfiya also worked in the role of Graphic Designer and eCommerce Post Production Lead from November 2010 to December 2017. In addition, they briefly worked as a Freelance Website Designer at the same company from May 2010 to November 2010.

Before joining EILEEN FISHER, INC., Alfiya gained valuable experience at Flashpoint Medica as an Art Director and Graphic Designer from February 2009 to April 2010. Alfiya was involved in the development and execution of print, video, and online media for pharmaceutical and biotech clients.

Alfiya's early career started at Label Interactive as an Interaction Graphic Designer, where they created online advertising banners and headers, designed email blasts, and assisted with advergame development from December 2008 to February 2009. Alfiya also worked as a Publications Graphic Designer at Western Connecticut State University from February 2006 to January 2009, handling conceptual development, design, and pre-press production of a variety of print projects.

Throughout their career, Alfiya has showcased their expertise in graphic design, digital design, project management, creative operations, and website design.

Alfiya Menconi has obtained a Bachelor of Arts degree in Graphic Design/Illustration from Western Connecticut State University. Alfiya also attended the School of Visual Arts where they pursued Project Management - Creative Operations. Prior to this, they studied Art and Graphics at Naberezhnye Chelny State Pedagogical Institute and gained knowledge in Web Development, specifically HTML5, from Noble Desktop.

In addition to their formal education, Alfiya has obtained several certifications. Alfiya completed Figma Essential Training: The Basics from LinkedIn in April 2022. In December 2020, they completed Learning Asana, a certification offered by LinkedIn. In October 2020, they completed a certification called Transitioning from Waterfall to Agile Project Management. Furthermore, Alfiya has completed Designing and Prototyping a Website with Adobe XD in July 2019 and Adobe XD CC Essential Training: Design (2018) in June 2019, both through LinkedIn.

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Norma Kamali Inc.

Norma Kamali began her business in 1967 as a shop owner making styles in her sample room, and selling from her retail store. Her goal from that first day as an entrepreneur up until today was to have the freedom to be creative, and to use that creativity to design styles for women to make them feel good. Norma Kamali is not just a designer. She is an innovator. An inventor. The sleeping bag coat, the high-heeled sneaker and the parachute collection are all iconic Kamali looks. In 1980, she was the first to present the innovative sweats and active sportswear collection as core parts of her brand, where they remain today. Her influential swimwear is recognized globally as highly directional and has remained an influence in the market for decades. The KamaliKulture collection of affordable styles are all easy care, require no dry cleaning and are great for travel and the modern lifestyle. Norma is the 2016 recipient of CFDA's Geoffrey Beene Lifetime Achievement Award. She has won numerous awards for fashion, film, interior design, and architecture. She has also received honors from the White House for her work with public schools, and a wide assortment of pro-education organizations. The Wellness Café, the products in the cafe, as well as the information and guidance Norma provides her followers is another aspect of her connection to women. By informing women on topics that relate to self-esteem, and body image, she feels their confidence can develop. A healthy body translates to a healthy mind and spirit. This is an empowered woman. Her Stop Objectification campaign focuses on the unique experiences a woman has regarding objectification - issues that affect women worldwide. Her goal is to rid women of the stigma left behind by those experiences. http://brand.normakamali.com/chronoBio.html https://www.instagram.com/normakamali/ Facebook: https://www.facebook.com/NormaKamali Twitter: @normakamali https://twitter.com/normakamali


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