Dustin Johnston-Jewell

Vice President, Business Unit Head, Innovation Strategy at Normative

Dustin Johnston-Jewell is a seasoned professional with extensive experience in innovation strategy and business leadership. Currently serving as Vice President and Business Unit Head for Innovation Strategy at Normative since June 2019, Dustin has progressed through various roles, including Director of Strategy and Senior Strategist. Prior experience includes co-founding GeoArc and holding the position of Vice President until August 2023. Positions at companies such as Throughline Strategy Inc. and Coactuate also highlight a strong background in strategic roles, innovation, and team leadership. Dustin's educational qualifications include a Master of Design in Strategic Foresight and Innovation from OCAD University and a Master of Management of Innovation from the University of Toronto, complemented by a Bachelor of Science in Microbiology from the University of Guelph.

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Normative

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Normative is an innovation firm. We know that ideas are not enough, you need data and evidence to get your best opportunities to market faster.


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