Northern
Claire Rowland MCIM is an accomplished marketing professional with extensive experience across multiple sectors, including hospitality, travel, and retail. Currently serving as the Head of Sales & Marketing at Northern since November 2020, Claire also founded The Afro Marketer in January 2018, where expertise in commercial marketing strategy, brand development, and multi-channel marketing is provided to clients. Past roles include Marketing Director positions at Almarose Hotels and Resorts and Village Hotels, as well as Director of Marketing at Q-Hotels, showcasing a strong background in senior marketing management. Skilled in project and budget planning, team strategy, and mentoring, Claire has a proven track record in driving commercial and brand marketing success. Claire holds a degree from Leeds Beckett University and qualifications from CIM | The Chartered Institute of Marketing.
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Northern
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Northern plays a vital role in the north of England by connecting tens of thousands of people by rail to work, leisure, education and more every day. We are publicly-owned, headquartered in York, and our parent company is DfT OLR Holdings Ltd (DOHL) which is owned by the Secretary of State for Transport. Northern Trains Limited is a subsidiary of DOHL. There are many exciting plans and benefits to come for Northern. These include: - The continued roll-out of new state-of-the-art trains with a top speed of 100mph - Extra capacity delivered by the new fleet - A major deep cleaning program of all trains - An overhaul of on-board cleanliness to ensure every journey will be made on a train fit for passengers - New technology is being trialled to identify crowding pinch points to reduce overcrowding - Work is underway to extend platforms at 30 stations across the network to allow for longer trains and to improve journeys