Luis E. Martinez

Luis E. Martinez serves as the Vice President of Wealth Management Digital Strategy at Northern Trust, focusing on implementing agile project management and marketing operations to enhance efficiency. Previously, Luis held various digital marketing roles, including AVP Business Analyst at Zions Bancorporation, where notable achievements included leading multi-channel marketing attribution modeling. Additional experience encompasses positions at California Bank & Trust, Bank of the Sierra, Element Media Solutions, Eye Magic Photo, and Westwood College, emphasizing digital marketing, data analytics, and customer journey improvement. Luis holds a Master of Science in Data Analytics and an MBA, alongside a Bachelor's and Associate's degree in E-Business Management and Computer Networking, respectively, from Western Governors University and Westwood College.