Novella
Itay Dana is the Head of FoodTech Sector & Venture Partner at InNegev, Co-Founder and VP Business Development at NOVELLA Ltd, Advisory Board Member at SuperMeat, and Founder of I DANA CONSULTATION. Itay has also served as Vice President of Sales & Business Development at ChickP and Director Of Business Development at Brevel. With a background in Biotechnology and food Engineering from the Technion - Israel Institute of Technology, Itay also holds an MBA from The Open University of Israel and completed the Directors & Senior Executives Program at Tel-Aviv University - Lahav Executive Education. Prior to his current roles, Itay has held positions such as Vice President Of Marketing And Business Development at Equinom Ltd, Director of New Technologies at Lycored, and Head of Food Innovation Department at Galam LTD.
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Novella
Novella’s magic is in plant cells. We are culturing the next generation of plant-based products – cherry-picking cream of the crop micronutrients and functionality. In controlled, low-risk environments, the expert Novella team cultivates natural, better-for-you ingredients that the body can use easily. These clean-label, non-GMO ingredients are precise and product-ready, often requiring no extraction. Furthermore, Novella can do it sustainably – using transparent, traceable, sterile production.