Rob Davis

Rob Davis has a diverse work experience spanning multiple companies and roles. Rob is currently serving as the President and CMO at Novus Media LLC, where they oversee client services, digital, in-store, and direct marketing functions. Rob is responsible for local media planning, client servicing, new business prospecting, and agency talent and business growth. Prior to this role, Rob worked as the Chief Client Officer at Novus Media LLC, where they led both client-direct and agency relationships and played a key role in developing new business models.

In addition to their position at Novus Media, Rob also serves as a Board Member at the Global Retail Marketing Association (GRMA), starting in October 2021.

Before joining Novus Media, Rob worked as an Independent Consultant at Montgomery Studios, where they served as a senior consultant and helped develop innovative business models, including brand integrations into network series.

Prior to Montgomery Studios, Rob had an extensive tenure at Starcom. Rob served as the President and oversaw the Starcom Leadership Council, reporting directly to the Starcom US CEO. Rob also held the role of EVP, Managing Director, where they led a team of media professionals across various accounts. Additionally, Rob served as a Senior Vice President, overseeing the Allstate and Disney Themepark accounts and providing consultation on organizational restructure to the Disney Parks CMO. Rob also held the role of Vice President, Media Director, managing the McDonald's kids business and spearheading new initiatives. Rob started their career at Starcom as an Assistant Media Director, responsible for national TV and print buying.

Before joining Starcom, Rob worked at Leo Burnett as a Media Supervisor, overseeing media planning for P&G brands, and as a Buyer/Planner.

Overall, Rob Davis has a strong background in media, marketing, client services, business development, and leadership, with experience across multiple industries and companies.

Rob Davis completed their Bachelor's Degree in Advertising from Michigan State University between 1988 and 1992.