The User Experience Team at now-u focuses on enhancing the usability and accessibility of the now-u app, ensuring users have a seamless experience as they engage with social and environmental causes. Through user research and innovative design strategies, the team works collaboratively to create intuitive interfaces and impactful interactions that inspire users to participate in campaigns, complete personal actions, and connect with stakeholders. Their ultimate goal is to empower users to influence positive change in their communities and beyond.