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Samantha Lamanna

Senior Manager, Corporate Engagement at NRF Foundation

Samantha LaManna is an accomplished professional with extensive experience in corporate engagement and visual merchandising. Currently serving as Manager of Corporate Engagement at the NRF Foundation since July 2021, Samantha has played a key role in supporting major initiatives, managing communications, coordinating sponsorship agreements, and providing analytical support across the Foundation. Previous experience at Nordstrom spanned from 2010 to 2021, where Samantha advanced from Sales Associate to Visual Merchandiser, responsible for executing marketing campaigns and managing inventory. Samantha holds a Bachelor's Degree in Apparel and Textiles from The University of Alabama and a Master's Degree in Merchandising from Framingham State University, complemented by international educational experiences.

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NRF Foundation

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The NRF Foundation provides the skills and resources needed for a life-changing career. As NRF's nonprofit 501(c)(3), we connect people to an industry that’s a great place to start and a great place to grow. Together, we help people build better lives and stronger communities.


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51-200

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