Andrea Sánchez de Tagle

Andrea Sánchez de Tagle is a seasoned professional with extensive experience in digital growth and customer engagement across leading financial institutions. Currently serving as Senior Manager Growth - Acquisition at Nubank, Andrea focuses on developing and executing growth-oriented paid marketing strategies to enhance customer acquisition through various performance media channels. Previously, as Deputy Director of Digital Engagement, Growth & Customer Experience at Banco Santander Mexico, Andrea led cross-functional teams to drive digital channel strategies, utilizing data to optimize customer journeys and business outcomes. Andrea's expertise also includes digital growth strategy at Citi, where responsibilities spanned analyzing customer behavior, managing product capabilities, and implementing data-driven decision-making initiatives. With a foundation in International Business Administration and a Master’s in IT & Business Intelligence, Andrea combines academic knowledge with practical experience to deliver impactful digital marketing solutions.