Swati Vohra

Swati Vohra is a Product Marketing Specialist at Nucleus Software, specializing in end-to-end product marketing for flagship products FinnOne Neo and FinnAxia since September 2021. Expertise includes market research, content strategy formulation, and creation of geo-specific collateral for sales enablement. Previous experience as a Marketing Intern at Tata Administrative Services involved crafting a go-to-market strategy for Nexarc and collaborating with BCG consultants on a strategic presentation. Earlier roles include Content Strategist at Digital Web Solutions, creating SEO-centric content, and Content Writer at Appinventiv, focusing on web and mobile applications. Additionally, Swati's background includes consulting and training for an AI-based SaaS product at ThreadSol. Academic qualifications consist of an MBA from the Indian Institute of Management, Kozhikode, and a Bachelor of Fashion Technology from the National Institute of Fashion Technology, New Delhi.