Numeris
Farzaneh Mokhtarifard is an experienced operations and marketing professional with a diverse background in leading strategic initiatives and enhancing organizational performance. Currently serving as Operations Manager for Research Panel at Numeris since January 2017, Farzaneh focuses on aligning operational plans with organizational objectives and monitoring progress towards strategic goals. Previous roles include Director of Operations at ATELKA, where operational oversight and customer service optimization were key responsibilities, and General Manager of Marketing at Renault Iran, where Farzaneh managed sales and marketing strategies. Additional experience includes marketing leadership at Peugeot and sales coordination at Narfoamkar, complemented by a foundation in technical expertise at the Iran Mineral Processing Research Center. Farzaneh holds a Master's degree in Executive Management with a focus on marketing from the University of Tehran and a Bachelor's degree in Chemical Engineering from the University of Science and Technology.
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Numeris
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Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not-for-profit, member-owned tripartite industry organization, which has been operating since 1944. They provide broadcast measurement and consumer behavior data, as well as industry-leading intelligence to broadcasters, advertisers, and agencies.