Numeris
Mike Basden has extensive experience in product architecture, technical operations, and systems integration within the broadcast and media industries. Mike currently serves as Director of Products & Platforms at Numeris, where Mike provides strategic leadership and oversight for key corporate initiatives. Additionally, Mike is a Co-Owner of Basden Holdings, a residential home builder focusing on exploring innovative construction methods for affordable housing. In the past, Mike founded Broadcast Integration group and worked at Sony in systems design and integration roles. Prior to that, Mike was an Engineer at Procter & Gamble.
Numeris
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Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not-for-profit, member-owned tripartite industry organization, which has been operating since 1944. They provide broadcast measurement and consumer behavior data, as well as industry-leading intelligence to broadcasters, advertisers, and agencies.