Numeris
Natasha Arzumanian has significant work experience in the field of research and methodology. Natasha began their career in 2001 as a Research Consultant at Hay Group, where they worked until 2006. In 2006, they joined Numeris as a Senior Research Methodologist and later progressed to the role of Manager, Methodological Research. Currently, Natasha holds the position of Director, Audience Insights & Methodology at Numeris.
Natasha Arzumanian holds a Bachelor of Arts degree in Psychology from McGill University. Natasha further pursued their education at the University of Connecticut, where they obtained a Master of Arts degree in Survey Research.
Numeris
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Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not-for-profit, member-owned tripartite industry organization, which has been operating since 1944. They provide broadcast measurement and consumer behavior data, as well as industry-leading intelligence to broadcasters, advertisers, and agencies.