Nupo - "To make life a positive experience for people while they're on a diet"​

In 1981, the leading Danish obesity researcher Dr. Flemming Quaade
developed a solution that would change the lives of his overweight and
obese patients. A formula to help them lose weight while providing all the
nutrition the body needs.

At the time, dieting generally meant abstaining from certain foods or from
eating altogether. We knew that unhealthy and unbalanced diets negatively
impacted people’s health and psychology, resulting in failed weight loss
attempts and fatigue.

In pursuit of our ambition to set a new standard for weight loss products,
we innovated the Nupo Very Low Calorie Diet (VLCD). The VLCD diet
liberated dieting making it healthier for the body with products containing
all the essential vitamins, minerals, proteins and fibers. Once the diet
products were in place, we needed a compass to guide different lifestyles
and diet preferences. The Nupo Point System was born out of this need.
It removed strictness from dieting, making it flexible to the needs of every
individual. Nupo Brick System liberated the mind from dieting, making it OK
to eat the things that made you happy, as long as you stayed within the
boundaries of your daily brick count. At the time, such adaptability was
unheard of.

Our goal has always been to help people maintain as normal a
lifestyle as possible and still lose weight.

That’s why Nupo is considered the world’s most comfortable diet.

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