Navigate
Jeff Nelson is the President of Navigate, a role held since February 2010, where leadership of a team of researchers and consultants focuses on guiding strategies for major properties, brands, and media entities in sports and entertainment. Notable client experience includes collaborations with the NFL, Big 12 collegiate conferences, and ESPN, among others. Prior to this role, Jeff held positions including Senior Vice President of Client Strategy and Director of Analytics at Navigate, developing key products such as the Sponsorship Navigator. Jeff's background in journalism includes serving as a Sports Correspondent for The Washington Post, where more than 400 bylines were achieved, alongside various writing and editorial roles in smaller publications. Jeff holds a BA in Journalism from The George Washington University and an MA in Sports Administration from Northwestern University.
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Navigate
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Navigate, a Chicago-based firm, is a trusted advisor to leading brands and organizations in sports and entertainment. We're here to help others obtain clarity and confidence. Founded on best-in-class research, data, and analytics, we provide industry-leading consulting to guide strategies and decisions for the largest leagues, teams, brands, networks, and universities in the world. This broad clientele gives us a unique 360-degree view and understanding of our industry. Recent projects have included sponsorship impact and valuation work, conference realignment, multimedia rights, jersey patch analysis, brand consulting, and many more. In everything we do, let us be known for our four core pillars of being the most heroic, contagious, ingenious and extraordinary. For more information visit www.nvgt.com or email our team at info@nvgt.com.