NYC Alliance
Lauren Kerwin currently serves as the Director of Site Optimization at NYC Alliance, a position held since September 2024. Previous roles include Associate Director of Digital Product, Senior Ecommerce Manager, and Ecommerce Operations Manager at AM Retail Group from March 2020 to September 2024. Earlier experience encompasses the role of Ecommerce Manager at Daniel Wellington and various positions at PVH Corp., E.S. Originals, Anomaly, Townsquare Media, Showroom Seven, and as a Student Assistant at Sacred Heart University. Lauren completed the Health Coach Training Program in Holistic Health at the Institute for Integrative Nutrition in 2024 and holds degrees in Marketing and Fashion Merchandising from Sacred Heart University, along with an Omni-Channel Retail Certificate from the Fashion Institute of Technology.
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NYC Alliance
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Founded in 2008, NYC Alliance is a privately owned woman’s multi-platform apparel company. We are design centric, with superior quality and competitively priced. Our focus is on diversified product classifications catering to the needs of a woman’s lifestyle in sweaters, knits, wovens and active. Our reputation for being trend-right is built on seven in-house design teams creating original designs for Missy, Petite, Plus, Girls and Juniors. Our cross-functional teams are innovative and agile from sourcing raw materials to our manufacturing and distribution capabilities. Our end-to-end supply chain allows us to impact the market place with the highest quality and flexibility to produce over 40 Million Units annually. Our corporate philosophy has enabled us to continuously diversify our portfolio and adapt our business profile and product offerings in vertical manufacturing seasonally. We are committed to strong visual identity, quality assurance, and value delivering products that inspire loyalty.