NYC Alliance
Vita Herman has extensive experience in the retail industry, progressing through various roles over the years. Vita currently holds the position of Director of Sales & Merchandising at NYC Alliance since 2020. Prior to that, they worked at New York & Company as a Merchandising Director for Pants, Skirts, Jackets, and Outerwear. Vita also served as a Lead Merchant for the Bottoms department at Ascena Retail Group, Inc. from 2018 to 2019. Before that, they held several roles at Macy's, including Director of Product & Design for Trend Private Brands and Material Girl, Senior Product Manager for Material Girl, and Product Manager for Material Girl and American Rag. Vita's earlier experience includes working as a Brand Manager at dELiA*s and as a Merchandiser at Macy's Merchandising Group. Vita started their career as a Buyer at Alloy Catalog/Delia*s and later served as an Associate Buyer and Assistant Buyer at Macy's East. Vita began their retail career as a Pacesetter at Gap Inc./ Banana Republic.
Vita Herman attended the University of Washington from 1996 to 2000, where they obtained a Bachelor of Arts degree in Sociology. Vita'sacademic focus was on law, society, and social policy. Vita also pursued a minor in Speech Communication, completing their studies in that field as well.
NYC Alliance
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Founded in 2008, NYC Alliance is a privately owned woman’s multi-platform apparel company. We are design centric, with superior quality and competitively priced. Our focus is on diversified product classifications catering to the needs of a woman’s lifestyle in sweaters, knits, wovens and active. Our reputation for being trend-right is built on seven in-house design teams creating original designs for Missy, Petite, Plus, Girls and Juniors. Our cross-functional teams are innovative and agile from sourcing raw materials to our manufacturing and distribution capabilities. Our end-to-end supply chain allows us to impact the market place with the highest quality and flexibility to produce over 40 Million Units annually. Our corporate philosophy has enabled us to continuously diversify our portfolio and adapt our business profile and product offerings in vertical manufacturing seasonally. We are committed to strong visual identity, quality assurance, and value delivering products that inspire loyalty.