Krystal Plomatos

Krystal Plomatos serves as the Executive Director of Growth Marketing at The New York Times, overseeing multiple marketing strategies and revenue growth initiatives across lifestyle subscription products. With a diverse background, Krystal has held prominent marketing roles at various companies, including Acting Senior Director of Brand at Dashlane, Go To Market Lead at Lyft, and co-founder of Special Circumstances, a brand and media strategy studio. Krystal's expertise spans brand strategy, product innovation, and digital marketing, complemented by advanced degrees in communication strategy and advertising. Notable achievements include leading successful campaigns that garnered awards and establishing brand cohesion following significant funding rounds.