New York University
Melissa Newhart is an accomplished music branding professional and educator, currently serving as an Adjunct Professor at New York University's Steinhardt School, where Melissa teaches Strategic Music & Branding while providing mentorship to students. With notable experience, Melissa played a pivotal role in establishing the East Coast division of the Music Brand Partnerships team at United Talent Agency, exceeding revenue goals year after year. Previously, as Vice President of Branding & Strategic Partnerships at Roc Nation, Melissa oversaw brand strategies for a prestigious roster of artists and developed lucrative partnerships. Melissa's extensive background includes leadership roles in marketing and digital media at companies such as Steiner Sports, YES Network, Columbia Records, Sony Music Entertainment, and MTV Networks. Melissa holds a Bachelor of Science degree in Entertainment & Arts Management from Drexel University.
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New York University
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Founded in 1831, NYU is one of the world’s foremost research universities and is a member of the selective Association of American Universities. The first Global Network University, NYU has degree-granting university campuses in New York and Abu Dhabi, and has announced a third in Shanghai; has a dozen other global academic sites, including London, Paris, Florence, Tel Aviv, Buenos Aires, and Accra; and sends more students to study abroad than any other U.S. college or university.