Oatly
Cassie W. is a seasoned marketing professional with extensive experience in digital marketing and customer relationship management. Currently serving as a Senior CRM Manager at Oatly since September 2021, Cassie previously held the position of Digital Marketing Manager at HEYTEA from October 2018 to 2021, where responsibilities included the establishment of the 喜茶GO platform and user marketing initiatives. Prior to that, Cassie worked as a Marketing Supervisor at 汉堡王(上海)餐饮有限公司, focusing on King Coffee and self-service ordering systems, and as a Brand Manager at 康师傅控股有限公司, where brand strategy development was a key responsibility. Cassie holds a Master's degree in Marketing and Strategy from the University of Warwick and an undergraduate degree in Business (Marketing) from the University of Kent.
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Oatly
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Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process. Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general well being of the planet through a lineup of original oat drinks. The company operates out of the southern region of Sweden with Headquarters in Malmö and our Production & Development Center situated in Landskrona. The Oatly brand is available in more than 20 countries throughout Europe and Asia. UK and Hong Kong are operated through fully owned subsidiaries.