OBI Creative
Madison Keast is an experienced marketing professional currently serving as an Account Manager at OBI Creative since October 2022. Previously, Madison worked as a Digital Marketing Strategist at DayCloud Studios, where responsibilities included developing and optimizing digital marketing campaigns for over 15 clients and analyzing campaign results. Earlier experience includes roles as a Project Manager at Swanson Russell, where Madison coordinated advertising and public relations projects, and as an Account Manager/Content Strategist at Anderson Partners, focusing on brand strategy and client relationships. Madison began the career as an Account Coordinator, assisting with project tracking and maintaining website content. Education includes a Bachelor's degree in Advertising and Public Relations with minors in English and Communications from the University of Nebraska-Lincoln.
OBI Creative
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OBI Creative is a research-based, innovation-driven advertising agency based in Omaha, Nebraska. Founded in 2001 by Mary Ann O'Brien, OBI starts and finishes each and every marketing plan and advertising campaign with the customer at the center - determining motivations, behaviors and key consideration drivers. Armed with that knowledge, the international award-winning OBI team aligns those motivations with clients' products and services to provide actionable messaging, brand strategy and digital and creative execution to drive intended results.