OCS Ontario Cannabis Store
Alexandre Jalleau has extensive work experience in the marketing and sales industry. Alexandre currently holds the position of Chief Customer Experience Officer at OCS Ontario Cannabis Store. Prior to this, they served as the Chief Marketing Officer at Prime Cannabliss International (PCI).
Before joining PCI, Jalleau worked at The Flowr Corporation as the Senior Vice President Marketing & Sales, where they were a member of the Executive Leadership Team and focused on defining a path to profitability for the company. Alexandre handled various key functional areas such as consumer insights, portfolio strategy, product development, digital audience acquisition, route-to-market, B2B engagement, and in-store activation.
Jalleau also had significant roles at JTI (Japan Tobacco International) and BAT (British American Tobacco). At JTI, they served as the Head of Marketing and was a member of the executive committee. Jalleau managed a team responsible for defining and implementing portfolio strategies to drive revenue growth and expand the commercial footprint of JTI global brands. At BAT, they held the position of Head of Marketing and Sales for both Imperial Tobacco Canada and BAT France, where they were responsible for managing teams and implementing the group's growth agenda.
Earlier in their career, Jalleau worked at British American Tobacco as a European Senior Brand Manager for Lucky Strike. Alexandre also gained experience at The Coca-Cola Company France.
Overall, Alexandre Jalleau has a diverse background in marketing and sales, with a focus on strategy development, brand management, and team leadership.
Alexandre Jalleau attended the Rennes School of Business from 1992 to 1995, where they studied Business, Management, Marketing, and Related Support Services. In 2015, they completed high-performance leadership training at IMD. In 2014, they also attended IMD and obtained a degree in JTI Bold, focusing on Marketing/Marketing Management, General. Prior to that, from 1990 to 1992, they studied at Lycee Descartes, Tours, specializing in Prepa HEC. Lastly, from 1986 to 1988, they attended Lycee Amiral BOUVET, but no specific field of study is provided. In 2021, Alexandre Jalleau obtained a certification in Brand Strategy from Section4.
OCS Ontario Cannabis Store
The Ontario Cannabis Store is a Crown agency solely owned by the Province of Ontario and reporting to the Ministry of Finance. The OCS provides safe, responsible access to legal recreational cannabis for adults 19 and older. We are Ontario’s sole wholesaler to more than 1,500 Authorized Cannabis Stores. The OCS also operates OCS.ca, the Province’s online cannabis retailer which delivers to consumers in every corner of Ontario. We make sure our customers only receive legal, clearly labelled cannabis products by working closely with a diverse group of Licensed Producers authorized by Health Canada. Our online store prioritizes education and provides many opportunities for both new and experienced consumers to learn more about cannabis and responsible use. Our customer-care centre is staffed by knowledgeable, helpful product specialists who provide the information our customers need to make the right choices. Social responsibility is something we take seriously and making every purchase a responsible one is a top priority. We are looking for passionate, proven performers to join our diverse team and help us continue to grow our business as we define best-in-class standards for a new industry.