Officeworks
Alex D'Amico is a seasoned marketing professional with extensive experience in customer marketing, brand management, and revenue growth across various industries. Currently serving as Senior Manager of Customer Marketing at Officeworks since November 2022, Alex develops actionable strategies to drive business growth and influences customer-themed campaigns. Previous roles include Head of Marketing at Forty Winks, where Alex oversaw a multi-million dollar marketing budget and achieved transformational growth, and Chief Commercial Officer at Hairhouse Warehouse, focusing on increasing foot traffic and brand activation. Alex also held leadership positions at Treasury Wine Estates, where significant brand equity and profitability enhancements were achieved, and at PZ Cussons, where contributions spanned various marketing roles. Alex's educational background includes a Bachelor's degree in Applied Economics with a focus on Marketing from Victoria University and a Certificate III in Micro Business Operations from Box Hill Institute.
Officeworks
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Established in 1994 in Richmond, Victoria, Officeworks is passionate about helping make bigger things happen for its customers, team, the community and stakeholders. It operates 168 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow. Officeworks offers customers a wide range of office supplies, technology, furniture, art supplies, education resources and helpful services like print & create and on-site and remote tech support through Geeks2U – delivering an experience that is easy and engaging, no matter how customers choose to shop. Officeworks is focused on the safety, wellbeing and career progression of the nearly 10,000 team members it employs. It’s also dedicated to operating in a sustainable manner, including building and maintaining meaningful connections with the communities in which it operates, fundraising for its national partners and local community groups, continuing to reduce its impact on the environment and source responsibly.