Alyssa M.

Head Of Insights, Data And Analytics at Officeworks

Alyssa M. is an accomplished professional specializing in insights, data, and analytics, currently serving as the Head of Insights, Data and Analytics at Officeworks since May 2022. Prior to this role, Alyssa spent over a decade at 7-Eleven Australia in various positions, including Area Lead of the Insights Centre of Excellence, focusing on customer insights and advanced analytics. Experience also includes serving as the Senior Marketing Analyst at Goodyear & Dunlop Tyres and running a successful creative small business in Brisbane, which expanded to Melbourne. Earlier career roles featured positions such as Customer Marketing Analyst at Golden Casket Lottery Corporation Limited and Market Research and Analysis Manager at Prudential Assurance. Educational qualifications include a Bachelor Business in Marketing/HRM from the University of Southern Queensland and a Graduate Certificate in Business Administration from Queensland University of Technology.

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Brisbane, Australia

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Officeworks

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Established in 1994 in Richmond, Victoria, Officeworks is passionate about helping make bigger things happen for its customers, team, the community and stakeholders. It operates 168 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow. Officeworks offers customers a wide range of office supplies, technology, furniture, art supplies, education resources and helpful services like print & create and on-site and remote tech support through Geeks2U – delivering an experience that is easy and engaging, no matter how customers choose to shop. Officeworks is focused on the safety, wellbeing and career progression of the nearly 10,000 team members it employs. It’s also dedicated to operating in a sustainable manner, including building and maintaining meaningful connections with the communities in which it operates, fundraising for its national partners and local community groups, continuing to reduce its impact on the environment and source responsibly.