Officeworks
Renee Hook is an experienced MarTech and Digital Capability specialist with a proven track record in enhancing operational efficiency and customer engagement. Currently serving as MarTech and Audience Manager and formerly in roles such as CRM and Digital Capability Manager at Officeworks, Renee has successfully led the implementation of MarTech solutions and improved CRM capabilities to personalize customer communications. Prior experiences include serving as CRM Account Manager at GTB, where direct marketing and loyalty campaigns were managed, and as a CRM Specialist and Project Manager at APD and Jericho Digital Communications, focusing on client onboarding, technical consulting, and ESP platform migrations.
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Officeworks
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Established in 1994 in Richmond, Victoria, Officeworks is passionate about helping make bigger things happen for its customers, team, the community and stakeholders. It operates 168 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow. Officeworks offers customers a wide range of office supplies, technology, furniture, art supplies, education resources and helpful services like print & create and on-site and remote tech support through Geeks2U – delivering an experience that is easy and engaging, no matter how customers choose to shop. Officeworks is focused on the safety, wellbeing and career progression of the nearly 10,000 team members it employs. It’s also dedicated to operating in a sustainable manner, including building and maintaining meaningful connections with the communities in which it operates, fundraising for its national partners and local community groups, continuing to reduce its impact on the environment and source responsibly.