Officeworks
Shelley Sträter is an accomplished Digital Marketing Lead at Officeworks since July 2022, specializing in B2C campaigns aimed at enhancing brand awareness and driving ROI. Concurrently, Shelley has been serving as a Global Digital Content Specialist at Spotlight Retail Group since July 2018, focusing on content creation for digital channels and optimizing performance. In previous roles, Shelley was the paid Social and Content lead at Spotlight, along with experience as a Social Media and Marketing Executive at Taylor and Vine, and an Assistant Buyer at Forever New Clothing. Educational credentials include a Bachelor of Design in Fashion Marketing from Raffles College of Design and Commerce and various certificates in marketing, copywriting, and retail.
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Officeworks
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Established in 1994 in Richmond, Victoria, Officeworks is passionate about helping make bigger things happen for its customers, team, the community and stakeholders. It operates 168 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow. Officeworks offers customers a wide range of office supplies, technology, furniture, art supplies, education resources and helpful services like print & create and on-site and remote tech support through Geeks2U – delivering an experience that is easy and engaging, no matter how customers choose to shop. Officeworks is focused on the safety, wellbeing and career progression of the nearly 10,000 team members it employs. It’s also dedicated to operating in a sustainable manner, including building and maintaining meaningful connections with the communities in which it operates, fundraising for its national partners and local community groups, continuing to reduce its impact on the environment and source responsibly.