Melanie Ybarra

Retail Execution Coordinator at Old Pal

Melanie Ybarra is a Retail Execution Coordinator at Old Pal since July 2022. Prior to this, Melanie worked as a Market Manager at Cresco Labs from March 2022 to July 2022, where Melanie was responsible for recruitment, hiring, coordinating pop ups, special events across Arizona, and managing event kit logistics. Before their time at Cresco Labs, Melanie served as a Market Manager/Kitchen Assistant Manager at Isla Confections from August 2021 to January 2022. In this role, Melanie supervised the production team to achieve goals, and conducted marketing both in-person at events like MITA and online via social media.

Location

Phoenix, United States

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Old Pal

Old Pal is a lifestyle brand focused around the idea of communal cannabis consumption. Old Pal is our ode to the cannabis growers before us. The men, women, and families who have risked everything to grow this miraculous plant for the last couple of decades. You see, while the legalization of cannabis is one of the most momentous and amazing movements of our lifetime, many boutique, family-owned farms are being forced out of the market by large companies. This has had a catastrophic impact on many of the families in the Emerald Triangle - aka the heart and sole of the cannabis revolution. Old Pal is our way of supporting these farmers, by creating a communal brand and getting it in as many people's hands as possible. Those who paved the road deserve to see their farms thrive- that is our mission. Every farm we work with uses pesticide free growing practices and lets good ol'​ sunshine do the rest. This is reefer the way mother nature intended..... This is our big 'Thank You'​ to all the amazing people who risked everything they had to make this our reality.


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11-50

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