Cesar Zea

Senior Manager, Customer Intelligence And Insights at OLG

Cesar Zea, MBA, Chartered Marketer (CMA), currently holds the position of Senior Manager, Customer Intelligence and Insights at OLG, where responsibilities include spearheading a comprehensive market research strategy to enhance player experience through insights integration across Customer Experience and analytics. Prior to OLG, Cesar served as the Head of Voice of Customer for Manulife, leading VOC teams across Canada, Asia, and the US, while at IGM Financial Inc. as Director of Market Research, Cesar managed customer experience programs and primary research projects. Previous roles include Vice President of Client Management at Kantar, Director and Senior Account Manager at Millward Brown, Marketing Research Assistant at General Motors Canada, and Marketing Assistant at General Motors Ecuador. Cesar obtained an MBA in Market Research from Escuela Politécnica Nacional and a Business Bachelor's in Marketing and Finance from Universidad de Las Américas (EC).

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Toronto, Canada

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OLG

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OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner. We deliver on this commitment through the strength of our prime asset – our people. ___________________________________________________________ OLG s’engage à fournir des activités de jeu qui maximisent les retombées économiques pour la population de l’Ontario d’une manière efficace et socialement responsable. Nous respectons cet engagement grâce à notre plus grand atout - nos employés.