Omeda
Alaine Kotze has extensive work experience in finance and financial management. Alaine is currently serving as the Chief Financial Officer (CFO) at Omeda since March 2023. Before joining Omeda, they held the position of CFO at Storable from 2020 to 2022. Prior to that, they worked as the VP of Finance (FP&A) at WP Engine from 2016 to 2020. Alaine also gained valuable experience during their tenure at Rackspace, where they served as the VP/Director of Finance (FP&A) from 2012 to 2015, Controller for SEC reporting & Cloud from 2010 to 2012, and Controller for UK operations from 2007 to 2010. Earlier in their career, they worked as the Group Financial Controller at Mobile 365 from 2003 to 2006. Alaine began their professional journey at Deloitte UK, where they worked as a Manager in Interim Financial Services (Consulting) from 2000 to 2003.
Alaine Kotze pursued a Bachelor of Commerce (B.Com.) degree from the University of the Witwatersrand between 1993 and 1995. Following this, in 1996, they obtained a Bachelor's degree in Accounting also from the University of the Witwatersrand.
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Omeda
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Omeda provides a full range of integrated database marketing services, combining information from multiple data streams into one cohesive, interactive database. Through our suite of SaaS (Software-as-a-Service) applications, we enable each of our clients to integrate all of the data touchpoints they have with each of their customers -- productsales, e-newsletters, website interaction, trade shows, events, and any other information -- into a master database featuring "one view of the customer". Our clients use their databases to enhance their sales, marketing, strategic planning, new product development and list rental efforts. These comprehensive services are provided while ensuring maximum data security and marketability.