Pri Shumate

Pri Shumate currently serves as the Chief Marketing Officer for the Miami Dolphins and Hard Rock Stadium since March 2024, overseeing marketing functions across multiple properties, including F1MiamiGP and the Miami Open of Tennis. In addition, Pri holds a position as an Advisory Board Member at Ometria, focusing on enhancing brand campaigns for retailers. Previous roles include Chief Marketing Officer at Columbia Sportswear Company, Head of Marketing Experiences & Olympics at Airbnb, and Chief Marketing Officer at the World Surf League, with a notable tenure at Nike as Vice President of Global Brand Marketing for Nike Running. Pri holds a Bachelor of Business Administration in Marketing from Texas A&M University.