Catharina Rijstenbil

Catharina Rijstenbil has a diverse work experience in brand strategy, marketing, and communications. Catharina is currently serving as the VP Brand at Omio, where they help make travel more seamless, affordable, and sustainable. Before that, they co-founded Brandactivist in 2019, where they worked as a brand consultant and strategist. Prior to that, they worked at Patreon as the Business Development Director for Marketing Europe, focusing on establishing the new creator economy. Catharina also has experience in brand strategy and marketing at Volvo Cars, Native Instruments, and HERE. In addition, they have worked as a Founder and Marketing Consultant at Brandactivist and as a European Sponsorship Manager and Global Marketing Communications Director at Sony Electronics. Catharina'searly career includes roles at BSUR and Zandbeek, where they served in various marketing and communications roles for notable brands.

Catharina Rijstenbil attended the Northwestern University - Kellogg School of Management in 2008, focusing on Marketing. Before that, they attended the Academy for Journalism and Public Relations from 1989 to 1993, specializing in journalism and public relations.