Francesco Barone

Francesco Barone has extensive experience in the media and communication industry, currently serving as Chief Operating Officer at Omnicom Media Group since September 2016. In this role, Francesco collaborates with CEO Marco Girelli on transforming the agency into a data-driven entity, enhancing operational processes and client management. Additionally, Francesco has held various significant positions, including Global Consultant at ILLVA Saronno Holding SpA since February 2016, Managing Director at OMNI@ from March 2018 to June 2020, and General Manager at Mca Mediavest from 2010 to 2016. Francesco's earlier career highlights include founding Bandera Barone Scarpelli/Maxus in 2003 and working at Mediaforce/Starcom and Livraghi Ogilvy & Mather, where foundational skills in media management were developed.