Omniscient Digital
Catherine M. McNally is a seasoned professional in editorial and content strategy with extensive experience across various companies. Currently serving as a Senior Editor at Omniscient Digital since July 2024, Catherine also works as a Freelance Writer for The Cat's Meow Creative, crafting in-depth articles on topics like AI and content marketing. Previously, as a Managing Editor for Launch Potato, Catherine significantly increased organic traffic year-over-year by optimizing content and implementing strategic initiatives. Roles as Editorial Lead and Senior Copywriter in several organizations, including Clearlink and HighSpeedInternet.com, demonstrate Catherine's expertise in content planning, SEO optimization, and multi-channel strategy. Catherine holds a Bachelor of Arts in Journalism and Mass Communications from the University of Minnesota and an MBA in Project Management from Amberton University.
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Omniscient Digital
Omniscient Digital partners with ambitious B2B brands to drive attributable organic growth. We use a qualitative and quantitative research process (OmniscientX) to develop custom strategies that index on a brand's unique strengths and attributes. Then we build a content production operation that balances quality content with high velocity. But what's traffic without conversions? We also help build content distribution systems and tie our efforts to attributable conversion metrics, optimizing content across the customer journey to fill your pipeline with qualified leads and users. Brands like Jasper, Loom, HotJar, Order, Vendr, and Simon Data have partnered with us to drive organic growth.