Ana Alarcón

Ana Alarcón is an experienced marketing professional with a strong focus on integrated marketing strategies and brand communications across Latin America and North America. Currently serving as Integrated Marketing Lead at On since June 2020, Ana has successfully led regional marketing campaigns, managed digital marketing initiatives, and developed comprehensive PR strategies for performance running and outdoor segments. Previous roles at On include Brand Communications Lead and Public Relations and Brand Communication Specialist, where Ana enhanced key market presence and built influential media relationships. Prior experience includes consultancy roles at Accion, assisting small business owners, and a sales position at Legacy Marketing NYC, where Ana excelled in sales performance and training new hires. Ana holds bachelor's degrees in Marketing from Universidad La Salle de Cuernavaca, A.C. and Universidad de Zaragoza.