The ONE Campaign
As President and Chief Operating Officer, Jennifer is responsible for the overall strategic and operational issues of the (RED) organization, overseeing the short and long-term priorities that continue to build the (RED) brand and generate critical and sustainable funds to help end the AIDS pandemic. She leads the relationships with (RED) partners including Apple, Bank of America, Beats by Dre, LVMH, Salesforce, Starbucks and others – the brands who have helped generate over $600 million for the AIDS fight, impacting over 140 million lives.
Prior to joining (RED) in 2008, Jennifer was a Senior Partner at Ogilvy Worldwide, responsible for overseeing the global IBM and American Express accounts. A native Bostonian, Jennifer started her advertising career at Houston Effler after graduating from the University of Massachusetts Amherst.
Jennifer is Co-Founder and President of the JML Hope Foundation, a 501c3 private foundation that focuses on the power of mentorship to nurture the minds and hearts of the next generation of leaders. She also serves as a Board Advisor to Hands Offering Hope, a non-profit organization focused on empowering the youth of the world, especially within Mexico.
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The ONE Campaign
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One Campaign was founded in 2004 by Bobby Shriver and Bono along with a coalition of 11 non-profit humanitarian and advocacy organizations; those organizations included DATA, CARE, World Vision, Oxfam America, and Bread for the World.